VMC Group
What a great client to work with. Smart, innovative and the leader in seismic and wind restraint for commercial construction, military/aerospace and industrial OEM. The ask for this client was to refresh their brand image in an industry that values facts, measurements and results in a way that didn't oversell or overpromise.
This brand refresh included a new logo, color palate, brand voice, website redesign, brand video (see it on their website), technical papers and convention cocktail party invitations.
Technical Brochure
Writing for this industry definitely tested my ability to learn new words and concepts and communicate them to the audience. But I do enjoy technical things and engineering specifically, so it was still enjoyable. I dare you to make it through five paragraphs.
Cocktail Party Invitation
This was an email invitation that went out to conference attendees and clients. A fun departure from all the engineering speak that worked well with their industry.