When surveyed, a majority of companion animal veterinarians wanted something to help them introduce, discuss and address canine osteoarthritis (OA) with their clients. They wanted a protocol. We put together this campaign that began with LinkedIn ads (single image, video, carousel, document, event, thought leader) which pointed them to a landing page where they could then download the OA Protocol Pack including in-clinic displays and and 8-page guide. All-in-all a very integrated, targeted campaign that was just what vets were looking for.