LMC Truck

Having a love for working on cars myself, this client hit the sweet spot for me. Working directly with the company’s owner and president afforded me the luxury of feeding her intense passion for the brand. My first assignment was to create their overall brand voice. When she read it, she cried. LMC Truck and the agency eventually parted ways, but I have continued to freelance for them over the years. I recently reconnected with them letting them know I was available and if they wanted me to write for them. “Please, you’re the only one who gets it,” what their response. Overall, I’ve worked on numerous brand ads (over 100 I think), a 30-second spot and multiple customer videos over the years. Here are some of my faves.